Is Mistral late or savvy?
For the past few years, the most visible corner of the AI market has been easy to caricature: OpenAI gets the consumer attention, Anthropic gets the developer love, Google gets the benefit of the doubt with increasingly capable models and a complementary product suite, and everyone else gets to explain why they’re not dead yet. That’s unfair, of course, but not completely wrong. In AI, attention compounds and it’s leading to outsized revenue, with both OpenAI and Anthropic reportedly rushing toward trillion-dollar-sized IPOs on the backs of billions in revenue. So it’s easy to underrate Mistral AI. Honestly, I hadn’t thought of the Paris-based company for a year. Maybe longer. But then Brian Hall announced he’s joining Mistral as CMO, and I had an Arrested Development “Her?” moment. Hall, a longtime Microsoft exec, hired me at AWS and went on to run product marketing at Google Cloud. His move prompted curiosity because Mistral doesn’t dominate developer chatter in the United States or