Making Messy Crypto Media Data Usable With Outset Media Index

Most companies are spending on AI marketing tools before they know which problem they're solving. This guide covers 20 tools across content, SEO, email, social, and advertising, with honest notes on pricing, AI features, and which team each tool actually fits.

Learn why Domain Authority is not enough to judge a crypto media outlet and how OMI adds context through engagement, referral traffic, GEO fit, reprints, traffic trends, and AI visibility signals.

Learn which questions founders should ask before approving PR spend and how OMI helps evaluate outlet fit, cost, audience quality, GEO relevance, engagement, and media value.

Earned media vs wire distribution in crypto: what each buys, the SEO and trust differences, and how to allocate a PR budget by goal rather than format.

Learn whether SEO metrics are still enough for PR planning in the AI search era and how OMI helps teams compare SEO, AIO, referral, reprint, and engagement signals.

How to read a regional crypto media market with Outset Media Index before you expand. Why a new market's media structure breaks home-market assumptions, and the three reads that de-risk entry.

When a negative crypto story breaks, the real risk is where it travels. How to read a crisis spread across outlets, syndication, and AI answers so a response targets the places that matter.

How to read a crypto outlet's credibility. A field guide to interpreting domain authority, traffic, engagement, and citation signals correctly, and spotting the misleading profiles that fool most teams.