Taylor Swift Wants to Trademark Her Likeness. These TikTok Deepfake Ads Show Why
Researchers show scammers are using AI-manipulated footage of celebrity interviews to trick users into sharing their personal data.
Scripps News AI·
Taylor Swift has filed new trademark applications for two voice clips and one image that a trademark attorney says are “specifically designed” to protect the pop superstar from threats posed by AI.
Read full articleResearchers show scammers are using AI-manipulated footage of celebrity interviews to trick users into sharing their personal data.
The elite want to protect themselves from AI. What about the rest of us?
Discover how scammers are using AI deepfakes of celebrities like Taylor Swift in TikTok ads, and learn five expert tips for spotting manipulated media. The post TikTok Scam Ads Use AI to Impersonate Celebrities Like Taylor Swift appeared first on Copyleaks.
Scammers are using AI-generated videos of celebrities including Taylor Swift and Rihanna to promote shady services on TikTok, according to authentication company Copyleaks. The ads typically show celebrities in interview settings, such as red carpets, podcasts, or talk shows, and often manipulate real footage with AI, the company said. Many promote rewards programs claiming users can earn money by watching TikTok content and giving feedback. TikTok's official branding appears in some of the ads, though users are redirected to third-party services that ask for personal information. In one ad, a realistic AI avatar of Swift urges users to s … Read the full story at The Verge.
Taylor Swift has been at the center of AI imitation controversies for years, and now, she's become the latest celebrity who's escalating attempts to protect herself from AI copycats. As usual, however, the legal system intersects with technology in complicated ways - and Swift's efforts may be a long shot. In trademark applications filed last week, Swift's team asked for protection for two phrases spoken by the singer: Hey, it's Taylor Swift and Hey, it's Taylor. The trademark applications, filed by TAS Rights Management on behalf of Swift, include audio clips of Swift saying the two phrases as part of a promotion for her latest album. "Hey … Read the full story at The Verge.
The singer’s company filed three applications on Friday after Matthew McConaughey launched similar strategy Taylor Swift has filed applications to trademark her voice and image in a move seemingly designed to protect against AI misuse. On 24 April, Swift’s company TAS Rights Management filed three trademark applications, Variety reports. Two of these are sound trademarks which cover Swift saying the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” Continue reading...
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