France 24 AI·
As consumers increasingly turn to AI assistants for advice and recommendations, companies are rethinking how they reach and engage customers. Speaking to France 24 at VivaTech in Paris, L'Oréal Chief Digital and Marketing Officer Asmita Dubey explains how the beauty leader is deploying artificial intelligence across marketing, product discovery and personalised consumer experiences.
Read full articleLeCun's push for 'world models' in AI could redefine tech investment, emphasizing real-world interaction over language model scaling. The post AMI Labs’ Yann LeCun makes the case for ‘world models’ as AI’s next frontier at VivaTech appeared first on Crypto Briefing.
How can Europe better support tech startups? It’s a question being asked at Vivatech, Europe’s biggest event for innovation and technology. Business Editor Kate Moody has been speaking to Eleonore Crespo - co-founder and co-CEO of Pigment, a business planning platform that helps firms make strategic decisions using artificial intelligence. The company was founded as a startup in 2019, and has since become one of just a handful of French tech unicorns, valued at over $1 billion.
From boosting productivity to transforming recruitment and consulting, artificial intelligence is changing the way companies operate. Speaking to FRANCE 24 at VivaTech in Paris, EY executive Jad Shimaly explains where AI is delivering results and what it could mean for the future of work.
France’s OVHcloud is moving beyond cloud infrastructure into frontier AI model development, a shift that could test whether Europe can produce another serious alternative to US and Chinese AI systems. The company, one of Europe’s leading homegrown cloud providers, plans to train a family of models from scratch and aims to open-source them once they meet its performance targets, CEO Octave Klaba told Reuters. The move would put OVHcloud in closer comparison with Mistral AI, the Paris-based model developer that has become Europe’s most visible challenger to US AI labs. Klaba said the economics of building advanced AI models have changed, with improvements in chips, training methods, and synthetic data reducing the cost of a project that may once have required about $1.15 billion (€1 billion) to now cost less than $230 million (€200 million). Reuters reported that OVHcloud said one of its models has completed pre-training on Jupiter, the Germany-based EuroHPC supercomputer described as Eu
France’s OVHcloud is moving beyond cloud infrastructure into frontier AI model development, a shift that could test whether Europe can produce another serious alternative to US and Chinese AI systems. The company, one of Europe’s leading homegrown cloud providers, plans to train a family of models from scratch and aims to open-source them once they meet its performance targets, CEO Octave Klaba told Reuters. The move would put OVHcloud in closer comparison with Mistral AI, the Paris-based model developer that has become Europe’s most visible challenger to US AI labs. Klaba said the economics of building advanced AI models have changed, with improvements in chips, training methods, and synthetic data reducing the cost of a project that may once have required about $1.15 billion (€1 billion) to now cost less than $230 million (€200 million). Reuters reported that OVHcloud said one of its models has completed pre-training on Jupiter, the Germany-based EuroHPC supercomputer described as Eu
A year ago at NVIDIA GTC Paris at VivaTech, France laid out plans to advance local AI — from new AI factories and national compute capacity to open frontier models and industrial platforms. Now, that AI infrastructure is coming online. AI agents are running in production, startups are deploying applications and the French AI ecosystem […]
Demand for skills linked to so-called AI agents has surged across Europe, according to new data from freelance marketplace Malt. At VivaTech 2026, CEO Vincent Huguet tells FRANCE 24 how companies are racing to hire AI talent, why demand is spreading beyond the tech sector and what this means for the future of work.
The G7 summit is wrapping up in the French city of Evian, with the agenda dominated by questions of tech sovereignty and protection of minors on social media. All G7 members are in favour of a social media ban for teenagers, with the UK already introducing one and France thinking of introducing one in the near future. But disagreements persist, on the topic of AI for example. FRANCE 24's Philip Turle takes a look at the last day's objectives from Evian.
