India’s app market is booming — but global platforms are capturing most of the gains
Non-gaming apps, led by streaming and AI, are driving growth, even as India's spending per user lags global peers.
Fast Company AI·
Streaming has fragmented audiences and diminished shared TV viewing experiences. AI has the potential to reconnect with viewers.
Read full articleNon-gaming apps, led by streaming and AI, are driving growth, even as India's spending per user lags global peers.
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