Sam Altman's World opens a permanent Oxford Street flagship, bringing iris-scan proof of human verification to the heart of London's busiest retail strip.
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Peter Zhang
Jul 07, 2026 09:45
World unveils its flagship location in London, advancing its biometric-based ‘proof of human’ system amid growing adoption and regulatory scrutiny.
World, the blockchain-based digital identity project co-founded by OpenAI CEO Sam Altman, has opened its flagship location at 48 Oxford Street in London. The new site aims to bring its ‘proof of human’ technology—a biometric system designed to distinguish humans from AI—to one of the world’s busiest shopping districts. The London flagship marks a significant expansion for World, which launched in the UK in June 2025 with its first Orb devices. These futuristic iris-scanning cameras verify users’ humanness by creating a private, anonymous credential stored directly on their phones. Notably, the system doesn’t retain personal data, such as names or emails, but enables users to
Residents and council say creating affordable housing is more urgent than ‘high-frequency trading’ in nearby City
Campaigners in east London are opposing plans for a datacentre in Brick Lane that they say will worsen the area’s housing crisis and drive long-term residents away.
The road, famed for its curry houses and 24-hour bagel shops, is the latest flashpoint in the rapid rollout of datacentres across the UK that aims to meet demand created by artificial intelligence.
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Hong Kong's new gold clearing system could shift global gold market dynamics, reducing reliance on London and integrating digital assets.
The post Hong Kong launches trial of new gold clearing system backed by 11 major banks appeared first on Crypto Briefing.
This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here. OpenAI CEO Sam Altman’s oft-discussed promise that Americans will share in the wealth AI creates was in the news again last week. On Thursday, the Financial Times reported that Altman is in…
Citi's entry into London's gold clearing market could reshape the dynamics of gold-backed digital assets, impacting crypto investment strategies.
The post Citi joins elite clearing banks controlling London’s gold market, with ripple effects for tokenized gold appeared first on Crypto Briefing.
Citi's entry into London's OTC gold market enhances competition, reduces concentration risk, and aligns with global gold infrastructure expansion.
The post Citi becomes fifth bank to clear transactions in London’s OTC gold market appeared first on Crypto Briefing.
