XRP News: Ripple Pioneers NCAA Crypto Sponsorship with Kansas Jayhawks Div 1 Team

The post Ripple Kansas Deal Boosts Crypto Sports Marketing in College Athletics appeared on BitcoinEthereumNews.com. Ripple has struck a multi-year sponsorship deal with University of Kansas Athletics, putting the XRP logo on the jerseys of every Kansas athletic team and making XRP the official cryptocurrency of Kansas Athletics. It’s a bold move into college sports, and it comes with a personal backstory: Ripple President Brad Garlinghouse is himself a University of Kansas alumnus who once called watching Jayhawks games a “guilty pleasure.” Key takeaways Ripple signed a multi-year deal with University of Kansas Athletics placing the XRP logo on all Kansas athletic team jerseys. XRP is now the official cryptocurrency of Kansas Athletics. Ripple will fund educational programs on traditional finance and digital assets for Kansas student-athletes and help connect KU graduates to technology careers. Ripple President Brad Garlinghouse is a University of Kansas alumnus, giving the partnershi

The post Why Is Crypto Crashing Today: US Strikes on Iran and a Collapsing Ceasefire appeared on BitcoinEthereumNews.com. Crypto woke up in the red today, July 8, 2026. Just a day after Bitcoin, Ethereum and XRP had pushed past key levels and the mood was turning optimistic, the market flipped within hours. The trigger wasn’t anything on-chain — it came from the Middle East. The US conducted airstrikes against Iranian targets in retaliation for Iran firing on non-military ships in the Strait of Hormuz. Risk assets sold off almost immediately, and crypto — as it so often does when geopolitics turns ugly — was first to bleed.  What actually happened between the US and Iran? The escalation landed at an especially fragile moment. Talks between the two countries were already on pause as Iran observes a weeklong funeral for the late Supreme Leader Ali Khamenei, and now the airstrikes and the president’s recent comments put long-term peace into serious jeopardy.  Then came the words that spoo

The post XRP and Ripple USD Cross 1-Million AI Milestone: Inside the New Agent Economy on XRPL appeared on BitcoinEthereumNews.com. A fundamentally new driver of long-term value has quietly formed inside the XRP Ledger (XRPL), as according to the latest on-chain metrics, the volume of commercial transactions executed exclusively by artificial intelligence via the x402 protocol has officially surpassed 1,000,000 transactions. The historic milestone became clear alongside today’s launch of the XRPL AI Hub platform by t54 and the XRP Ledger Foundation (XRPLF). This event forces a new look at the fundamental utility of XRP and the Ripple USD stablecoin. Number of XRP and RLUSD settlements by AI agents, Source: XRPL AI Hub The published statistics break the myth that the use of crypto assets in the AI sector is limited to chaotic testing. At the moment, the registry has recorded 121 active merchants, but more than 77% of the entire million-transaction volume is distributed among three major

The post XRP Price Prediction: Can Bulls Regain Control Above $1.15? appeared on BitcoinEthereumNews.com. XRP remains bearish as price stays below key EMAs and sellers maintain control. Derivatives activity stays muted as traders avoid aggressive XRP leveraged positions. Persistent outflows signal cautious sentiment and limit XRP’s recovery potential. XRP continues to face mounting pressure as buyers struggle to regain control after a brief recovery attempt. The token recently lost momentum near an important Fibonacci retracement level, allowing sellers to push prices back below a key short-term moving average. Although XRP avoided a deeper breakdown for now, several technical indicators suggest the market still favors the downside.  Technical Picture Still Favors Bears The broader trend continues to point lower because XRP trades beneath every major exponential moving average. Price now sits below the 20-day EMA at $1.1136, while the 50-day, 100-day, and 200-day EMAs remain much highe

The post XRP Logo Lands on Kansas Jayhawks Jerseys as Ripple Inks Multi-Year Deal appeared on BitcoinEthereumNews.com. In brief Ripple has signed a sports marketing deal with the University of Kansas to make XRP the official crypto of Kansas Athletics. The deal places the XRP logo prominently on the jerseys of sporting teams at the university. The company will also fund educational programs about traditional finance and digital assets for student-athletes. Ripple, the payments company whose founders created the XRP cryptocurrency, has inked a multi-year sponsorship deal with the University of Kansas Athletics that will place the XRP logo on the jerseys of all Kansas athletic teams.  As part of the agreement, XRP also becomes the official cryptocurrency of Kansas Athletics.  “This era of college athletics demands innovative, forward-thinking partnerships,” Director of Athletics at the University of Kansas Travis Goff said in a statement.  “Ripple recognizes the unique reach and passion

Ripple and XRP become the latest crypto brands to enter the sports marketing space.

The post Ripple lands historic Kansas Jayhawks deal with XRP on team jerseys appeared on BitcoinEthereumNews.com. Ripple has secured a five-year sponsorship with the University of Kansas that will place the XRP logo on Jayhawks athletics uniforms, creating the first crypto jersey sponsorship for a major NCAA Division I athletics program. Summary Ripple has signed a five-year deal with the University of Kansas, placing the XRP logo on Jayhawks team jerseys. The partnership includes blockchain and financial education programs alongside Ripple’s existing ties to the university. The announcement follows Ripple’s MiCA license approval in Europe as XRP ETFs post eight straight weeks of inflows. According to Ripple and Kansas Athletics, the agreement takes effect immediately, with XRP branding appearing on football, basketball, and other Jayhawks uniforms. The partnership also includes financial literacy and technology education programs funded by Ripple for student-athletes and members of th

Ripple has secured a five-year sponsorship with the University of Kansas that will place the XRP logo on Jayhawks athletics uniforms, creating the first crypto jersey sponsorship for a major NCAA Division I athletics program. According to Ripple and Kansas…