Brands Want Creators’ AI Likeness Rights But Contracts Aren’t Keeping Up
The post Brands Want Creators’ AI Likeness Rights But Contracts Aren’t Keeping Up appeared on BitcoinEthereumNews.com. London-based model Alexsandrah Gondora poses for a photograph with her on-screen AI twin “Alex”, created by digital modelling agency, The Diigitals in the AFP offices in London on February 21, 2025. My artificial intelligence (AI) replica “basically does the hard work so I don’t have to do it,” jokes London-based model Alexsandrah Gondora, who enjoys being able to “be in two places at once.” (Photo by HENRY NICHOLLS / AFP) / TO GO WITH AFP STORY BY LUCIE LEQUIER (Photo by HENRY NICHOLLS/AFP via Getty Images) AFP via Getty Images Last month, YouTube Shorts rolled out new AI-powered avatar features that allow creators to generate videos using AI versions of themselves. At nearly the same time, TikTok superstar Khaby Lame was linked to a $975 million AI likeness deal that later drew industry scrutiny as questions emerged around whether the transaction had formally closed.