Siri AI is all Apple; it just needed Google to get there
Apple’s executives have been taking questions, hosting seminars, seemingly working around the clock to stress one very important thing: Apple is not using a white label version of Google Gemini to make Siri AI happen. They just pooled resources to get there. The new Siri AI is faster, more accurate, offers powerful contextual capabilities and shows how Apple has leap-frogged into a good peer position in an AI race critics felt it had already lost. Its market scale — even without the EU — is huge. For most consumers, Apple Intelligence and Siri will continue to be their primary/first engagement with artificial intelligence on a device. Getting there took a lot of work, and Apple needed Google to get it done. Though there is still some confusion about what that means, Apple’s software chief tried to explain it this week. “We use none of the models that Google deploys to their customers, nor do we use the infrastructure and means by which they employ models to their customers,” Craig Fed