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BingX, a leading cryptocurrency exchange and Web3-AI company, today named two-time football world champion Enzo Fernández as its Global Ambassador. The partnership builds on BingX’s global sports partnership strategy following its recent partnership with Scuderia Ferrari HP and renewal with Chelsea FC, arriving at a pivotal moment ahead of the
The post The Hidden Politics of 2026 FIFA World Cup Sponsorships appeared on BitcoinEthereumNews.com. EAST RUTHERFORD, NEW JERSEY – JULY 13: Qatar Airways flight attendants hold the medals following the FIFA Club World Cup 2025 Final match between Chelsea FC and Paris Saint-Germain at MetLife Stadium on July 13, 2025 in East Rutherford, New Jersey. (Photo by Michael Regan – FIFA/FIFA via Getty Images) FIFA via Getty Images Whichever winning team lifts the World Cup trophy at the end of this summer’s tournament, their medals will be delivered to them by a group of Qatar Airways flight attendants. It already happened at the 2018 edition in Russia and then again in Doha following the final there in 2022, thanks to Fifa’s Tier 1 global partnership deal with the Gulf airline. There’s a certain irony to this given that during his first presidential term in office, Donald Trump sought to curb the airline’s growing influence, as well as that of Emirates Airline and Etihad Airways. State-owned,
