Vanguard Digital Assets Lead New Strategy Shift
The post Vanguard Digital Assets Lead New Strategy Shift appeared on BitcoinEthereumNews.com. For years, Vanguard was the firm that wouldn’t budge on crypto — the giant that blocked customers from buying spot Bitcoin and Ether ETFs while rivals raced to launch their own. Now, the Vanguard digital assets story is moving in a very different direction. Key takeaways Vanguard is actively searching for a head of digital assets to build and lead its strategy on tokenization, stablecoins, blockchain infrastructure, and client-facing products. The new executive will develop a multi-year digital asset roadmap and represent Vanguard in regulatory and industry discussions. As recently as August 2024, CEO Salim Ramji stated Vanguard would not launch crypto ETFs, calling it a matter of not copying competitors. In December 2025, Vanguard quietly reversed course on access, allowing brokerage clients to trade crypto ETFs and mutual funds on its platform. Vanguard manages approximately $12.5 trillion i