XRP Lands First Major College Sports Jersey Deal in Five-Year Kansas Pact
The post XRP Lands First Major College Sports Jersey Deal in Five-Year Kansas Pact appeared on BitcoinEthereumNews.com. XRP News XRP became the first cryptocurrency to appear on the uniforms of a major U.S. college sports program after Ripple and the University of Kansas confirmed a partnership on July 8. The University of Kansas Athletics department announced that the XRP brand mark will feature on Jayhawks jerseys, framing the arrangement as a shared commitment to innovation and excellence. Ripple described the move as a milestone for both college athletics and the digital-asset industry, calling it the first crypto sponsorship patch on a major collegiate program. For XRP, one of the most widely traded assets in the altcoin market, the deal delivers rare mainstream visibility across a storied athletics brand. The agreement is a multi-year commitment that spans every team under the Kansas Athletics umbrella, extending the XRP logo well beyond a single sport. The program encompasses se