The AI pricing conundrum — it started as a nightmare, now it’s worse.
Enterprise IT leaders have always struggled with AI pricing, especially the need to pay for AI in a way that delivers ROI. But the typical IT exec may not be right person to decide how a company uses AI — and how it tries to deliver ROI — because so many line-of-business workers and partners are now experimenting with the technology on their own. And if IT leaders don’t have a grip on how they want to use AI over the next year or two, it’s impossible to figure out how they want to pay for it. They likely hate the current method of paying per token. And other options, such as SAP’s push to charge per AI task completed, aren’t any better. To use a sales analogy, IT doesn’t want to pay a lot of money for leads, because there’s no way to know if those leads will generate any revenue — let alone how much. What IT leaders want is the tech equivalent of paying commission, where they only pay when a lead converts into a paying customer. And even then, they only pay a percentage of the final s