Apple has agreed to pay $250 million to settle a class action lawsuit alleging it misled consumers about the AI capabilities of the iPhone 15 and 16. The complaint claimed Apple exaggerated the readiness and functionality of Apple Intelligence features, particularly an upgraded Siri, influencing purchase decisions with capabilities that were incomplete or delayed. Without […]
The mishaps around Apple Intelligence have gone beyond denting Apple’s reputation – they have also cost the company $250 million in damages over smarter Siri delays.
Think back to the original introduction of Apple Intelligence and you might recall a promotional video that explained how a new and smarter Siri would act as your contextually-smart AI companion, helping you get things done. Almost two years later, that smarter Siri still hasn’t shipped — and while Apple has made major changes in management, AI strategy, and approach, this contextual companion isn’t now expected until later this year.
Hopefully.
Apple Intelligence can be seen as a Maps-launch style debacle on the part of the company. (Apple even had to deny that the video presentation for those features shown at WWDC 2024 (no longer officially available) was made up.)
Apple Intelligence’s $250M punishment
The entire affair left some iPhone users unhappy, so they launched a class action lawsuit against the company for dela
Settlement, which includes no admission of wrongdoing, covers roughly 36m eligible devices in class-action lawsuit
Apple on Tuesday agreed to pay $250m to settle a class-action lawsuit accusing it of misleading millions of iPhone buyers by falsely touting artificial intelligence capabilities for its Siri voice assistant in late 2024.
Plaintiffs accused the California tech giant of having “promoted AI capabilities that did not exist at the time, do not exist now, and will not exist for two or more years” in order to boost iPhone sales, according to the suit. Apple’s more “personalized” version of Siri still has not been fully released despite its announcement nearly two years ago.
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Apple has agreed to pay $250 million to settle a class action lawsuit that accused it of misleading customers about the availability of its Apple Intelligence features. The proposed settlement would apply to people in the US who purchased all models of the iPhone 16 and the iPhone 15 Pro between June 10th, 2024 and March 29th, 2025.
The settlement will resolve a 2025 lawsuit, alleging Apple's advertisements created a "clear and reasonable consumer expectation" that Apple Intelligence features would be available with the launch of the iPhone 16. The lawsuit claimed Apple's products "offered a significantly limited or entirely absent version …
Read the full story at The Verge.
The next update to Apple's operating systems could allow users to choose their preferred AI model for running Apple Intelligence. According to Bloomberg's Mark Gurman, Apple is planning to allow third-party chatbots to power its AI features system-wide in iOS 27, iPadOS 27, and macOS 27, all expected for this fall. In addition to running Siri, compatible third-party AI models, called "Extensions," will also now be able to run other Apple Intelligence features like Writing Tools and Image Playground.
According to Gurman, Apple will also allow users to choose different Siri voices for different AI models - Siri responses from one of Apple's …
Read the full story at The Verge.