X Debunks Popular Engagement Myth on Pope Leo’s Tweet
The post X Debunks Popular Engagement Myth on Pope Leo’s Tweet appeared on BitcoinEthereumNews.com. X Head of Product Nikita Bier debunked a persistent social media myth on May 31, directly telling the Vatican’s account that embedding a link in an X post does not reduce its reach. The exchange followed @Pontifex, the Vatican’s official account, which posted an excerpt from Pope Leo XIV’s encyclical Magnifica Humanitas, with a link to the full text on vatican.va. A user replied, advising the Pope to append the URL in a threaded reply for better algorithmic performance. X Head of Product Steps In Bier entered the thread with a single-line response addressed to the head of the Catholic Church: “Hey Pope, this isn’t true. Links will not deboost your post.” As Head of Product, Bier thus oversees X’s ranking and recommendation architecture. His correction, therefore, carries as much official weight as any public statement on the subject can carry. The belief that linking to off-platform dest