KuCoin partners with UAE team Emirates-XRG ahead of Tour de France
The post KuCoin partners with UAE team Emirates-XRG ahead of Tour de France appeared on BitcoinEthereumNews.com. KuCoin partners with UAE Team Emirates–XRG ahead of Tour de France. KuCoin debuts Tour de France sponsorship with UAE Team Emirates–XRG. KuCoin expands global sports push with UAE Team Emirates–XRG deal. KuCoin announced that it has become the official cryptocurrency partner of UAE Team Emirates – XRG, marking a new sports sponsorship agreement that will debut publicly during the 2026 Tour de France. The partnership gives KuCoin exclusive rights in the Cryptocurrency Exchanges, Blockchain Trading Platforms and Crypto Wallet Services categories. The company’s branding will appear across the team’s buses, support vehicles and fleet cars throughout the three-week Tour de France. The agreement expands KuCoin’s sports sponsorship portfolio as the cryptocurrency exchange seeks to strengthen its global brand presence through partnerships with internationally recognized sporting org